DOH-9 bats for breastfeeding among mothers in Sibugay PDF Print E-mail
Friday, 22 August 2014 11:45

By EMMANUEL D. TAGHOY

 

IPIL, Zamboanga Sibugay – “Breastfeeding is normal, essential, and beautiful,” according to Ms. Teresita T.  Dela Cruz, public information officer of the Department of Health (DOH)-9 in a media forum held here at Cecille’s Pension on Tuesday.

Mothers are encouraged by the government to breastfeed their infants, at the very least, until six months old, as it helps the growth of the child and provides antibodies that acts as soldiers against illnesses.

We need to understand why breastfeeding is important so we can help support mothers who may have doubts regarding the value of breast milk,” Ms. Dela Cruz told the press.

She explained that breast milk, as a natural resource, is as ordinary as breathing air and giving birth to a child, which is why mothers need not confuse themselves whether artificial milk formula is better than their very own natural milk.

“It will also develop a strong bond between the mother and the child,” furthered Dela Cruz.

“Breastfeeding, Welcome Here,” an advocacy program for private businesses and organizations to welcome breastfeeding families is also introduced.

“This program supports and complements the overall aim of the ‘Breastfeeding TSEK: (Tama, Sapat, Eksklusibo) campaign of DOH to improve exclusive breastfeeding rates by helping mothers to breastfeed at home, in public, and in the workplace,” said Ms. Dela Cruz.

The program also encourages private businesses and organizations, particularly restaurants, coffee shops, and retail stores to advocate breastfeeding and adopt breastfeeding-friendly practices and policies.

“We tapped the media in our advocacy on breastfeeding in order to broaden our reach and inform even those in the grassroots the importance of every mother’s milk and its health benefits.”

DOH hopes to communicate that breastfeeding is welcome in public places to support families in their decision to breastfeed.

She explained that by capacitating the media with information, in turn, they would be able to empower and capacitate mothers who are breastfeeding their children.