CMZ B.R.A. exhibit opens PDF Print E-mail
Monday, 24 March 2014 13:16

The public campaign of Ciudad Medical Zamboanga (CMZ) that encourages women to take care of their breast went into high gear last Friday, March 21. CMZ B.R.A. (Bra To Raise Awareness) opened the first bra art exhibit in Zamboanga City at Lantaka Hotel. Colorful and uniquely designed bras are on displayed.

Under the tutelage of international artist Rameer Tawasil, volunteers from CMZ, schools, government and private institutions embellished old and unused bras.  Over nine thousand bras were donated from individuals and from B.R.A. donation boxes placed in different local locations. Some bras came as far from other countries such as USA and Singapore.

CMZ Medical Director and B.R.A. founder Dr. Filipinas Rojo said the exhibit purposely aims to get the attention of women and the general public to talk about breast wellness or else.... Alarming statistics have shown that breast cancer in the Philippines is increasing. This can be minimized if there is an early detection and treatment, Dr. Rojo added.

This project was conceptualized last year October after the art painting of CMZ about Zamboanga City siege wherein Tawasil and I were the judges. As we were deliberating the art winners, Tawasil suggested to Dr. Rojo about installation art (a new form of art communication that convey a message to the public). We got excited that Dr. Rojo, Tawasil and I thought of using bras to help promote breast wellness to minimize increasing breast cancer rate. And the rest is B.R.A.history.

After 6 months, B.R.A. campaign thru art installation was launched. This is the first of its kind in our city, in our country, and probably in the world. Over at the CMZ frontage too, a big bra art monument was unveiled in the afternoon with Zamboanga City Mayor Beng Salazar as the special guest.  More about this in the next Pep Talk issue.

By Dante Corteza

1 Corinthians 6:19-20. “Or do you not know that your body is a temple of the Holy Spirit within you, whom you have from God? You are not your own, for you were bought with a price. So glorify God in your body. “