Chery wins bid from Belgrade Police PDF Print E-mail
Monday, 02 May 2011 15:02

When I attended the 2011 Manila International Automobile Show last month, I found out that Chery A3 and Chery Tiggo vehicles are being used already by the Belgrade Police Force of Serbia. It made Chery the only Chinese auto brand that entered the governmental official vehicle list in this East European country.

With outstanding product quality and all-round and professional after-sale services, Chery, which just started operation in the Serbian market a year ago, stood out from a group of European, American, Japanese and Korean auto brands and won the bid. The competitive bidders in this project included European brands such as Skoda, Peugeot, Fiat and Volkswagen as well as Japanese and Korean brands such as Toyota and Hyundai.

As the only Chinese passenger vehicle brand in Serbia, Chery landed on the Balkans in March 2010. In less than a year,
it's sales and services network has spread all over the major cities of Serbia and Macedonia. By fashionable appearance and good performance, it has found favor with local consumers. A number of Serbian owners said Chery had changed their understanding of Chinese auto brands and they were satisfied with Tiggo’s quality.

The debut in the Serbian governmental vehicle market has fully demonstrated that Chery’s products and brands have gained further recognition abroad. Patrick Gao, general manager of Chery International Company EU Region, said Chery’s market share has been increasing over the past year since Chery entered Serbia. The entry into the Serbian governmental vehicle market will further boost Chery’s popularity around the world.

Located in a strategic position of the Balkans in South Europe, Serbia neighbors eight nations, and it is the only land corridor linking Europe to Southeast Europe and the Middle East. As a country that has applied for a membership of the EU, Serbia is very close to neighboring Central and West European countries regarding automobile laws and regulations, consumption concepts and consumers’ characteristics. The high threshold for market access, diverse consumption demands and fierce competitive environment are acid tests for Chery. The precious experience gained from the Serbian market will undoubtedly lay a solid foundation for Chery’s further entry into Europe.
Chery has gained access to the governmental vehicle market of Middle East countries like Egypt and Iraq too.

(Locally, Chery Cars are available at the Zamboanga Chery Car Dealer the authorized Chery Dealer in Western Mindanao. The popular Chery model A1 is now on display. It is located at NC Building in Nuñez  Extension St.)