Developing Innopreneurs in Zamboanga City PDF Print E-mail
Thursday, 14 July 2011 16:34

Many entrepreneurial ventures failed. Some started with a bad idea and have lost money, others ran out of cash because the fund raising part was not planned well, still others lost friends and worst, even their personal goodwill because of the wrong choice of partners.

Entrepreneurship need not be by “Oido”, patterns of successful enterprises can be taught, and lessons in both marketing and management can be shared. Beyond entrepreneurship, the concept of Innovation-based entrepreneurs or Innopreneurs will be introduced on August 15 and 16 at the Grand Astoria Hotel.

Zamboanga City Chamber of Commerce and Industry Foundation Inc. who will be organizing this 2-day seminar, Entrepreneurship Strategy and Innovation Bootcamp, is  intended for  established or challenged entrepreneurs, children of owners and aspiring entrepreneurs. Main facilitator will be entrepreneur guru and known author Josiah Go.

During the bootcamp, participants will be able to share and test their new venture concept or validate their existing venture from fellow entrepreneurs. They will work as a team and simulate how to assemble an entrepreneurial venture. They are for established entrepreneurs who want to evaluate and redirect their business efforts. For Challenged Entrepreneurs who want to know how to be innovative. Children of Owners (CEO) who would like to understand how to grow and expand an existing enterprise. And for Aspiring Entrepreneurs who would like to know how to start a new business systematical.

Mary Love Siy of Publishing Group, Entrepreneur Magazine, commented “It has a very practical approach that entrepreneurs would appreciate. Knowing that entrepreneurs are very hands-on. This program is designed in such a way that it will be very interactive. The best about it though is that it provides immediate feedback on whether your ideas are good or not.” Michelle Ballesteros, President, Ex-Link Management & Marketing Services Corp., said, “An eye opener for me. It structures my experiences as entrepreneur leading to innovation on the business I have.”

Josiah Go is currently chairman and CEO of Waters Philippines, market leader in premium segment of home water purifiers, beating a multinational giant, then dominant at the time of his entry. He is also chairman and co-founder of 2 successful training companies --Mansmith and Fielders, Inc. (, market leader in the training of marketing and sales, strategy and innovation topics, as well as Day 8 Business Academy Inc. (, a social enterprise dedicated to turning ordinary SMEs into Innopreneurs. He chairs 2 investment companies – Noah Ventures and Gosingtian Ventures Inc.

He taught for over 12 years at the Ateneo de Manila University (was director for marketing 1992-1995) and the De La Salle University as a young adjunct professorial lecturer. He was awarded Agora Awards in 1994, Ten Outstanding Young Men in 2001, and Ten Outstanding Young Persons of the World in 2002. He was also the youngest to be bestowed a Lifetime Achievement Award by the Association of Marketing Educators in 2007 and became recipient of the World Brand Leadership Award in India in 2009.

For his entrepreneurial success, he was awarded Most Outstanding Entrepreneur by the Quezon City Chamber of Commerce in 1997 and Rizal Award for Most Outstanding Filipino-Chinese (Business Management) jointly by the Manila Times, Kaisa and Filipino-Chamber of Commerce and Industry.

For details, call ZCCIFI at 991-0190 or email This Zamboanga bootcamp of Josiah Go is the same he conducts in Manila but at a lesser cost for local participants as they don't have to pay for hotel and fare when they go to Manila.