Opportunities through blogging PDF Print E-mail
Tuesday, 16 October 2012 09:51

People nowadays who want fast information usually browse through the internet. At the click of the mouse, it is easier to get facts and data around the world in a few seconds. And one of the best ways to get valuable and interesting information is through blogs posted in the internet.

But what is a blog? From what I gathered, a blog is a term used to describe web sites that maintain an ongoing chronicle of information. It is an abbreviated version of weblog that features diary-type commentary and links to articles from other Web sites. It contains articles and photos of the personal thoughts, opinions, interviews, and observations of the blogger (author of the blog) about other people, places, food, culture, arts, traditions, etc.

And thanks to the recent ICT (Information and Communication Technology) Roadshow held in Zambonaga City, one of the Philippine’s top bloggers and mentors,  Janette Toral, was able to share inputs on how to make a blog and be a blogger. Hosted by STI College, it was a jam packed forum of people held at the school’s audiovisual room last September 27, 2012.

Toral is the author of Blogging from Home, DigitalFilipino.com E-Commerce Workshop E-Book, co-author/editor of the Philippine Internet Review: 10 Years of Internet History and the  DigitalFilipino: An E-Commerce Guide for the eFilipino. A recipient of the DTI/CITEM E-Services Philippines E-Champion Award 2008 for Policy Development, she is the founder of the Philippine Internet Commerce Society, where she served as president for 5 years and lobbied for the passage of the Y2K Law and E-Commerce Law (Republic Act 8792).

She has published 14 research reports tackling Internet, e-commerce, online banking, IT manpower, outsourcing, mobile phone usage, IT adoption developments in the country.  And she renders consulting work in the area of Internet marketing by designing and managing advertisement placements in blogs, social networks, social media, websites, and 3rd party advertising placement engines.

The blogger does his or her blogging anytime in the comfort of his or her home, in a coffee shop, or even under the tree as long there is a computer and internet connection, Toral said. If the blog will be a hit, it will catch the attention of website visitors and advertisers who are willing to pay the blogger in dollar to maintain it.  This is the financial reward for the blogger aside from the emotional satisfaction the blogger will feel. The blogger, sort of, becomes a medium of media that can influence or even change perspectives of his or her readers.

In her blog talk, Toral also briefly explained about e-learning, e-mail marketing, Internet advertising, online payment, website marketing, e-commerce project planning, software process improvement, requirements management, and software project managements.

On a side comment, Toral said she is impressed with the management of STI Zamboanga, faculty, and staff. They are producing quality and excellent students needed by the ICT industry.

Hopefully Toral will be back again to teach more about blogging and social media. For the meantime, log on to her website http://www.janettetoral.com for more information about blogging.



By Dante Corteza