Cardente Family of Zamboanga honored by 2012 Jollibee Family Values Award PDF Print E-mail
Wednesday, 17 October 2012 00:00

"So many people walk around with a meaningless life. They seem half asleep, even when they are busy doing things they think are important. This is because they're chasing the wrong things. The way you get meaning into your life is to devote yourself to loving others, devote yourself to your community around you, and devote yourself to creating something that gives you purpose and meaning."
- Mitch Albom

Guided by this life’s wisdom, the God-fearing and the simple living Cardente Family from Zamboanga City served different communities in Sibugay Province, helped other civic organizations in Zamboanga City, and became an inspiration family to others these past years without asking something in return. Jason Ricafort Cardente together with his wife, Jennifer, a teacher, and three kids, namely, Esther Joy, Joshua James, and Nick Jay found joy in bonging together by serving others.

In between his job as a freelance photographer and computer service provider, Jason tags them along (if Jenny and the children don’t have classes) to community services of the Tzu Chi Foundation, Sibugay Funds for Kids, Ipil District Rotary Club, and I CAN Make A Difference.  Aside from the time, they set aside part of the family income to help the less fortunate.



It was never in their wildest dreams or thoughts that they will be rewarded for their good deeds. For them, it was just doing God’s will. But God has His own mysterious ways. The Cardente Family was honored this year in the 2nd Jollibee Family Values Award  (JVFA) for Mindanao recently at Eastwood Richmonde Hotel in Manila . They are among the top 5 exemplary Filipino families honored for possessing Filipino values – optimism, honesty, integrity, respect, unity, generosity, love for others, and, of course, love for one another. It is an award that recognizes Filipino family who have significantly contributed to their communities through their advocacies or deeds

Since it has always been Jollibee’s mission to provide Filipino families a place where they can spend happy moments that strengthen their bond, Jollibee Philippines president Jose “Pepot” Miñana said, the JFVA is part of the brand’s commitment to promoting positive Filipino values and social responsibility.  It aims to recognize model Filipino families whose strong ties and admirable qualities serve as inspiration to their communities.

It was a bit of a challenge for judges to choose the winners as more than a thousand nominations were received this year but they eventually did. The board of judges were composed of Coca-Cola Export Corporation public affairs and communications director Atty. Adel Tamano, Department of Social Welfare and Development director for the Legislative and Liaison Office Dir. Prescila R. Villa, entrepreneur and children’s right advocate Audrey Tan-Zubiri; Jollibee Vice president for marketing Albert Cuadrante, Jollibee Foundation president and chairman of the board of judges Grace Tan-Caktiong, marriage and family counselor Maribel Sison-Dionisio, Jollibee vice president for human resources Theresa Jotie, and Marriage Encounter Foundation of the Philippines and Center for Family Ministries (CEFAM) National Training director Fr. Allan Abuan

The other four 2012 JFVA winning families include the Guzman family of Tondo, Manila who helps poor families cope with cancer and gives donations/does volunteer work at an orphanage,  and the Banzuela family from Dagupan City who spearheads environmentally-related activities such as replanting mangrove areas.

From the Visayas area, the winner is the Ramos family of Bacolod who creates livelihood opportunities for the less fortunate by teaching them to make innovative recycled products, provides counseling for poor families, and actively supports their church by offering their home as a venue for Sunday school.

The other winner from Mindanao is the Butic Family from Bukidnon, who are farmers that provide jobs and share a portion of their harvest with needy members of their community.



By Dante Corteza