Davao's Achico celebrates 16th anniversary PDF Print E-mail
Thursday, 16 January 2014 00:00

If you happen to be in Davao City someday, drop by at Achico Boutique in Gaisano Mall of Davao. Managed by Zamboangueña beauty businesswoman Cecile Onrubia-Co, it recently celebrated its 16th anniversary.

What makes Cecile happier is when her fellow Zamboangueños visit Achico and just say “ketal” (How are you) to her. She said there are many migrants in Davao city from other places because of the different booming economic industries – from manufacturing, trading, preferred convention sites, and tourism. “Life is here” is the new slogan of Davao City, Cecile said.

Despite the stiff competitions from other fashion and branded stores in this mega city, Achico has stood the test of time and has loyal clients from all ages and sexes for more than a decade. Cecile is thankful for the support of her husband George Co and her two beautiful daughters.

The secret of Achico success, according to Cecile, is to provide the latest designs from abroad and glitzy Metro Manila and sell them ahead of others. Cecile also allows loyal clients to return dresses once they realized it does not suit them especially busy career women who most often at the whim just grab them at the store and make the final choice only at home. And what makes it the store of choice of her customers? The price are within the budget of everyone.

Cecile is also a sport enthusiast.  Aside from going to gym and doing boxing in between her busy schedules, she is a national golf champion player. She has represented Davao City in different golf tournaments.

My great admiration to former Davao City Mayor Inday Sara Duterte, who despite her prominence, allowed a traffic policeman issue her a traffic ticket and confiscate her driver’s license for violating a speed limit last Monday, Jan. 13, along Quimpo Boulevard in Davao City.

The traffic enforcer didn’t recognized her car and was taken aback when he saw who the driver was. The mandatory speed limit along the boulevard is 40 kilometers per hour (kph), but through a “speed gun,” the former mayor’s vehicle was traveling at around 57 kpch. Davao traffic enforcers had been strictly implementing Executive Order No. 39, which was issued by Davao Mayor Rodrigo Duterte last year – setting the speed limit of all vehicles in the city.

By Dante Corteza

Romans 13:4. “The authorities are sent by God to help you. But if you are doing something wrong, of course you should be afraid, for you will be punished. The authorities are established by God for that very purpose, to punish those who do wrong.”