DTI to store owners: Observe law on promos especially this Xmas season PDF Print E-mail
Thursday, 04 December 2014 14:06



The local office of the Department of Trade and Industry (DTI) warns business establishments in the city to be careful in their sales promotions especially this Christmas season.

“We are warning our local establishments here not to resort to any fraudulent manner of promotion, specifically in the use of the word SALE just to entice the public to buy their products,” DTI-Zamboanga City Consumer Protection Division Chief Ceferino Rubio cautioned.

Rubio said there were cases noted in the past where establishments announced price cuts on their products by using the word SALE, but actually, there were none.

“There were instances before where they announced sales. But the fact is there was never really any. That is sales fraud,” Rubio said.

Rubio added that with the Christmas season just around the corner, consumer spending is high, with most of them looking for cheaper prices. However, he warned that some establishments can dupe people by announcing sale.

For their protection, Rubio said, the public should ask for permit from DTI allowing the establishments to go on sales promo.

“For the public to know if the sales promo is legit, they should ask the store managers or any concerned staff for the permit number for the conduct of such. These kind of promotional activities need permits coming from us. When they use the word SALE, that connotes promotion, then there should be permit from us”, Rubio pointed out

If in case the store staff cannot answer their queries, Rubio said consumers can call DTI and inquire if indeed there is permit issued by the office. — MVC/DTI-9