Public information officers urged to be outcome, customer-oriented PDF Print E-mail
Sunday, 09 August 2015 14:30

By FRANKLIN P. GUMAPON

As the new technologies have changed the landscape of public information, the government information officers are now urged to be outcome and customer-oriented.

“Information officers nowadays are no longer limited to informing the people but engaging them as well,” Prof. Ramon Tuazon of the Asian Institute of Journalism and Communication (AIJC) told the regional editors of the Philippine Information Agency (PIA) attending the three-day conference at PIA central office in Quezon City on Aug. 3-5.

The new channels and tools resulting from new technologies have made the people more engaging, as “they want to participate in and say something,” Tuazon said.

Director-General Jose Mari Oquiñena also aired a similar call, urging all the information officers to always consider that their articles are “inspiring and empowering to the public.”

“In the way you write, you are co-creating a person in his journey to life to become a good citizen,” Oquiñena stressed.

Seventeen regional editors and staff from the PIA news desk came to participate in the said meeting. (PIA-9)