City tourism office to push Zambo’s tourism sites in 2 September events PDF Print E-mail
Saturday, 29 August 2015 12:15

by Allen  Abastillas


The City Tourism Office will participate, promote and market the tourism sites and destinations of Zamboanga City in two big events in the Philippines in September.

This strategic move has been approved by Mayor Isabelle Climaco- Salazar.

City Tourism Officer Sarita S. Hernandez disclosed that the first event is a destination exhibit for the Mindanao Business Conference 2015 on September 2- 4, 2015  set to be held at the Zamboanga del Norte Convention Center in Dipolog City. The top product site to be pushed is the one and only pink sand Sta. Cruz island along with several other Zamboanga City products.

The second destination exhibit, where Zamboanga City will participate, is the 26th Philippine Travel Mart set on September 4-6, at the  SMX Convention Center Mall of Asia Complex in Pasay City.

In that second event, Zamboanga City will  promote and feature the best culinary, cultural and eco-tourism spots of the city.

The 26th Philippine Travel Mart is open to all cities, provinces , municipalities, corporations and agencies nationwide. A  regular feature of the Philippine Travel Mart is the best booth competition. Criteria for judging of best booth are as follows: Design and concept — 25 points, Artwork and creativity — 25  points, originality and uniqueness — 25 points and Marketing relevance and consumer attraction —25 points.

Zamboanga City won second place in the  best booth competition in 2014 and third in 2013.

The theme of the 26th PTM is:  “The Philippines: The  Fun Capital of Asia”.  PTM activity is the biggest travel trade exhibition in the promotion and marketing of domestic and in-bound tourism in the country. It aims to establish the Philippines as the Fun Capital of Asia.  — Allen Abastillas