Zambo wins Best Booth in 26th PTM PDF Print E-mail
Tuesday, 08 September 2015 11:46

The City Government of Zamboanga bagged the first place for the Best Booth for Cities/Municipalities category during the culmination activity of the 26th Philippine Travel Mart last Sunday, September 6, 2015.

The City’s booth which featured a collage of the sights, food, tours and events of the local tourism, bested other participating local government units for the said recognition.

Over the years, huge crowds are drawn to the Zamboanga City tourism booth because of its award-winning booth designs and performances of Chavacano songs and dances. This year, it has maintained its reputation of being so by featuring some of the city’s popular delicacies by way of food tasting, which include the ALFAJOR, LOKOT-LOKOT, GARLIC PEANUT, BRILLANTAO AND our ZAMBO CALAMANSI JUICE.

The city’s booth garnered the highest score from the criteria set by the organizer which consist of: Design and Concept, Artwork an (25%)  Artwork and Creativity (25%), Originality and Uniqueness (25%), and Marketing Relevance  and Consumer Attraction (25%).

The Philippine Travel Mart is the biggest travel trade exhibition in the promotion and marketing of domestic and inbound tourism and the longest-running travel trade exhibition in the Philippines.

The 26th Philippine Travel Mart was held at the SMX Convention Center of the Mall of Asia in Pasay City from September 4-6, 2015. (PR)