Beng to send Sarita to PATA new tourism frontiers forum 2015 PDF Print E-mail
Friday, 27 November 2015 14:07

Mayor Beng Climaco is sending City Tourism Officer Sarita Sebastian Hernandez to the Pacific Asia Travel Association (PATA) New Tourism Frontiers Forum 2015 set to be held at the Oriental Hotel, Legazpi, Albay. This initiative, facilitated by the Department of Tourism - IX, is part of the continuous capacity building of the city government with respect to the local tourism industry.

The PATA New Tourism Frontiers Forum is a huge international event which gathers top tourism professionals to discuss emerging issues related to adventure travel and responsible tourism. The current theme on “Ecotourism – Transcending Climate Change” explores how alternative forms of tourism can help counter the negative impacts of tourism on climate change, especially in the context of emerging destinations. Through its choice of venue, the Forum also introduces its delegates to lesser-known yet attractive corners of the world, in line with the Association’s advocacy of the dispersal of tourists to second-tier destinations.

The organizer aims to inculcate in this year’s participants new insights on the topics of eco-tourism and adventure travel, while learning first-hand how to market up-and-coming destinations through practical, on-ground activities.

This year’s impressive line-up of speakers shall include  Tourism Secretaty Ramon Jimenez, Jr., who will deliver the Opening Address and shall talk about  “Successful Destination Marketing Campaign – Trend in this digital economy”; Loraine Gatlabayan of the Regional Office for Asia and the Pacific United Nations Environment Programme (UNEP) who will discuss about “Climate Change Mitigation and the Role of Tourism”; James Harvey, International Coordinator & Operations Manager, Green Fins/Reef-World Foundation, Petch Manopawitr, Deputy, IUCN Southeast Asia Group, International Union for Conservation of Nature (IUCN), Dr. Andy Cornish, Global Shark Program Leader, WWF International, who will all speak about Marine Tourism; Zane Smith, Development Manager – Ecotourism New Zealand, Lead Innovation Consultant – Tai Poutini Polytechnic, who will deliver a Special Keynote Address on Global Adventure Travel Trends; Sylvain Gianni, General Manager, Asiaventure Services, Willem Niemeijer, Founder & CEO, Khiri Travel Group, Struan Robertson, CEO, SpiceRoads Cycle Tours , who will all talk about the topic “ASEAN for Adventure: Where the Boundaries are Endless”; Masato Takamatsu, Managing Director & Chief Research Officer Japan Tourism Marketing Co., Lucas M. Nunag, Owner, Amarela Resort, Chairman, Bohol Provincial Tourism Council, Timothy Wilcox, Head of UNISDR’s Sub-Regional Office for the Pacific

United Nations Office for Disaster Risk Reduction (UNISDR), who will all share their knowledge and expertise about Crisis Management & Risk Reduction for New Destinations; Masaru Takayama, Founding Chair Asian Ecotourism Network, Jon Nathan Denight, General Manager, Guam Visitors Bureau, Hiran Cooray, Chairman, Jetwing Hotels Ltd., Al Linsangan III, Executive Director, The Coron Initiative, Director, Society for Sustainable Tourism & Development Inc., Andrew Jones, Guardian, Sanctuary Resorts and Mario Hardy, CEO, PATA, who will all speak about “The Power of Ecotourism: Best Practices & Models for Implementation’ ; Lisa Pagotto, Founder, Crooked Compass & Railbookers, Sarah Mathews, Head of Destination Marketing APAC, TripAdvisor, Damian Cook, Founder and Managing Director, E-Tourism Frontiers who will emphasize their talk on “Interactive Marketing – A Treasure Hunt”; and Albay Governor Joey Sarte Salcesda who will deliver the closing address.

Hernandez, the only tourism officer attending from Region-IX, has been consistent in implementing the mandate of the office as far as tourism promotions and development are concerned. She shall vibrantly promote the tourism industry of the city in the said event and is set to meet with top tour operators based in other parts of Asia for networking and to introduce the tourism potential of our city.

The PATA New Tourism Frontiers Forum will run from November 25-27, 2015.