DTI releases SRPs as guide on Noche Buena commodities PDF Print E-mail
Sunday, 29 November 2015 14:26

As a guide to retailers and consumers during this Christmas season, the Department of Trade and Industry (DTI) recently released the suggested retail prices (SRPs) of grocery products commonly used for the traditional Filipino noche buena.

Among those included as noche buena items are ham, fruit cocktail, cheese, sandwich spread, mayonnaise, keso de bola, pasta, macaroni, spaghetti sauce, tomato sauce, and creamer.

Annually, the DTI-CPG through its Consumer Protection and Advocacy Bureau (CPAB) request for the suggested retail prices (SRPs) from the manufacturers. The CPAB validates the submitted SRPs against the costs of production particularly raw materials. Once the SRPs are acceptable, the DTI publishes this list of products with the brands and SRPs from manufacturers that will be the reference price guide for distributors and retailers in the market.

“The SRPs are measured by the manufacturers of the products at a price level that is deemed fair for both the consumers and retailers. A more than 10% increase from the SRP is a prima facie proof of profiteering which is punishable under Republic Act No. 7581 otherwise known as the Price,” said DTI-ZCO Provincial Director Engr. Rolando G. Acuña.

Engr. Acuña likewise advises consumers to examine the expiry date and price tag of products prior to purchase and to ensure that the item/shelf price and the price at the cashier are the same. If prices differ, they are entitled to pay the lesser amount.

For a copy of the SRPs of noche buena items, you may visit DTI’s website at www.dti.gov.ph/dti/index.php/resources/price-watch.