DTI releases 2016 price guide for school supplies PDF Print E-mail
Thursday, 26 May 2016 11:57

By GYVER D. AMAZON

With the opening of school year 2016-2017 fast approaching, the Department of Trade Industry has begun its campaign in ensuring reasonable prices and ample supply of school supplies that are under the list of basic necessities and prime commodities of Republic Act 7581 otherwise known as the Price Act.

DTI’s “Gabay sa Presyo ng School Supplies” offers a wide variety of brands of school supplies giving consumers more choices in shopping for said goods and aims to assist the consumers on their purchase as well as the retailers on their distribution and sale. Among the school supplies included in the price guide are bondpaper, notebook, pad paper, crayon, pencil, ballpen, eraser, and sharpener.

The guide also includes the Suggested Retail Prices (SRPs) for these school supplies that were issued by manufacturers to retailers so as to ensure market share and fair competition in the market. These prices factor in the production cost, distribution cost, and profit margins of retailers and distributors.

“The SRPs are measured by the manufacturers of the products at a price level that is deemed fair for both the consumers and retailers,” said Ms. Grace C. Aduca, the Chief of DTI-ZCO’s Consumer Protection Division.

“For this year, the prices of school supplies are generally stable. Majority of school supplies retained their prices last year. However, some brands increased their prices due to increase in FOREX and cost of raw materials like color pigment for crayons and wood slab for pencil,” she added.

Retailers and manufacturers are enjoined to comply with the 2016 Price Guide. DTI warns that those who will be found to be selling above the prices indicated in the price guide will be issued with Show Cause Orders and those proven to have committed illegal acts of price manipulation shall suffer the applicable penalty under the Price Act and other pertinent laws.

“A more than 10% increase from the SRP is a prima facie proof of profiteering which is punishable under the Price Act,” warned Ms. Aduca.

For its part, DTI will continue to intensify its price monitoring to check the reasonableness of prices and the availability of supply of school supplies.

The 2016 “Gabay sa Presyo ng School Supplies” will be posted in select supermarkets in the city. Consumers are advised to be guided by them on their purchases and to report retailers selling above the prices indicated in the guide with the DTI office near their area or call 991-2704 to 2705.