Zambo Hermosa Fest 2017 launched at Travel Mart PDF Print E-mail
Tuesday, 05 September 2017 16:31

The successful grand national launching of the upcoming celebration of the Zamboanga Hermosa Festival made a buzz during the 28th Philippine Travel Mart 2017 at the SMX Convention Center, Mall of Asia.

The launching took place Saturday, September 2 at the event stage, impressed the huge crowd of tourists, backpackers as well as travel and tourism stakeholders attending the travel mart with the support of DOT IX Regional Office under the leadership of Regional Director Butch Blanco,fellow Zamboanguenos of the La Hermandad Zamboanguena Foundation, Inc., Hotel and Restaurant Association of Zamboanga, Associacion de Guia Turristico de Zamboanga, Travel and Tours Association of Zamboanga City, Garden Orchid Hotel, LM Metro Hotel, and City Boulevard Hotel

The 2017 Zamboanga Hermosa promotional video highlights the festivity of the previous year and gives a sneak peak of a much grander fiesta celebration this coming October. As a result to this, tours sold by participating  airlines and travel agencies involving Zamboanga City peaked at an all- time high for the city.

The said launching is the focal point of the participation in the Philippine Travel Mart of Zamboanga  City through the City Tourism Office. The participation is supported foremostly by Mayor Beng Climaco following the thrust of her administration to extensively promote the local tourism particularly the Zamboanga Hermosa Festival as the biggest and most colourful fiesta in the Zamboanga Peninsula region.

The participation of the city headed by City Tourism Officer Sarita Sebastian included the promotions of the city’s banner destination;? the pink beach of Sta. Cruz Island which was chosen by National Geographic Channel as one of the 21 Best Beaches in the World as well as the other prime tourism products that Zamboanga City boasts of.

Zamboanga City has been a consistent participant of the Philippine Travel Mart, the country’s biggest and longest running travel mart which features the  best travel packages, promotional deals, and other tourism-related services. Its consistent participation has likewise consistently earned it prestigious awards to include the Best Booth for a participating local government unit and resulted to more national and international exposure.

The Philippine Travel Mart ran from September 1 to 3 and was organized by the Philippine Tour Operators Association, Inc. (PHILTOA). (City Tourism)