No welcome signage at boundary PDF Print E-mail
Wednesday, 07 September 2011 14:28

Discovery Zamboanga is questioning why there is no prominent “Welcome to Zamboanga City” signage in Barangay Licomo, the last barangay of the city bordering the town of Tungawan in Zamboanga Sibugay.

Members of Discovery Zamboanga , a local group of development communicators, recently motored to Licomo-Tungawan boundary only to discover that there is no “welcome sign” from the city government of Zamboanga or from any of the government officials.

Elson Ledesma, an active member of the group, observed that the most prominent arc is that of Zamboanga Sibugay that was reportedly established when George Hoffer was the provincial governor.

The arc reads “Welcome to Zamboanga Sibugay” and “Thank You! Visit Us Again.”
Ledesma said Zamboanga City officials should put its own signage as a way of promoting Zamboanga City particularly to visitors travelling and passing the border.
Meanwhile, Prof. Jose Maria Bue, DZ’s executive director, also observed that the only welcome signage available about Zamboanga City is that donated by the Kiwanis Club but very small and partly hidden alongside the road.

“How can we promote our city if visitors coming here would not know that they are already entering Zamboanga City?” Bue asked.

Bue said these are some of the defects that Discovery Zamboanga is discovering in its pursuit to tap more of the tourism and development potentials of the city.
Eduardo Caloyloy, Licomo barangay chairman, told Discovery Zamboanga that his barangay has no budget for such project that is similar to that of the Zamboanga Sibugay’s welcome arc.

The Licomo-Tungawan boundary is about 87 kilometers east from the city proper.