Celso cites success of 6th Wow Sardinas PDF Print E-mail
Thursday, 11 October 2012 16:10

Mayor Celso Lobregat has expressed elation over the success of the 6th Wow Sardinas, a public eating of different sardine products with matching cracker biscuits ala boodle fight style, on the entire stretch of R.T. Lim Boulevard yesterday afternoon.

Lobregat said the Wow Sardinas is one of the highlights of the annual Fiesta Hermosa Festival every October to promote Zamboanga as the Sardines Capital of the Philippines, considering that 80% of the leading canned sardines in the country are produced and manufactured in the city.

As early as 4 p.m. yesterday, the entire stretch of the boulevard, from the junction of Alejo Alvarez St. to the junction of Don Navarro, was teaming with people mostly students from the adjacent schools as they waited for their turn to eat sardines.

The activity showcased the sardine products of the cooperators, namely; Asahi Food Manufacturing, Fortune Group Corp., Gold Star Seafoods Manufacturing Corp., Aquatic Food Manufacturing Corp., Ayala Seafoods Corp., Universal Canning Corp., Seacoast Top Choice Food Corp., Atlantic Foods Corp. and Permex Producer & Export Corp.

The official bottled water wa Nature’s Spring while Rebisco Biscuits was the official partner crackers.

Today brings to highlight the month-long festival with the staging of the most anticipated event, the street dancing and floral float parade this afternoon from City Hall area to the JFE Memorial Sports Complex in Baliwasan, where a commemorative program and awarding of prizes to winners of different competitions will follow.

At least 11 schools have registered for the street dance on parade, which will start at 1 p.m. The performances will start from the downtown area onward to San Jose Road then Noremal Road (fronting WMSU) and to culminate the grandstand for the final showdown.

Prize at stake are P150,000 for the first, P100,000 for second and P50,000 for third, while non-winning schools will receive a consolation prize of P7,000. Choreographers of the winning schools will also receive cash prize. — Vic Larato