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Saturday, 30 March 2013 11:15

Consumers in Zamboanga City can now monitor the prices of various commodities online without having to compare physically the prices from one store to the other.

Department of Trade and Industry (DTI) regional director Nazrullah Manzur and businessman Michael Tiu Lim yesterday signed a Memorandum of Agreement (MOA) launching, a price comparison service provider that would enable consumers to compare the prices of basic prime commodities on the internet thereby allowing them to get the best value for their money.

Manzur lauded Lim, the brain behind, for his efforts and passion in making the price monitoring online possible and available to the public for free.

“ was born out of my thesis for my graduate studies at the Asian Institute of Management (AIM). I wanted to do something that will add a line to my credentials, the reason I decided to come up with the study that would redound to the benefit of the Filipino shoppers,” Lim explained.

Lim said he wanted to use the modern information technology as a leverage to empower the ordinary consumers to make informed choices at the mere click of a button.

The mission of, Lim said, is to provide innovative solution, promote business growth through the internet and media campaign, unbiased price comparison and consumers nationwide as well to Filipinos abroad.

“Eventually this project will expand to cover not only the basic commodities but also appliances and medicines through partnership with the health department,” Lim stressed.

Negotiations are now being held with Zamoanga-based supermarkets, with Lim talking to the different owners to join the project.

Manzur said he fully supports and endorses the Magkanoyan. Com project to the local consumers saying that if proven to be useful, he will endorse it regionwide.

He ordered DTI provincial director Rolando Acuna to implement and pioneer the online project in Zamboanga City and expand gradually to other places in the country. — KS