Tourism in ZC blooming even after crisis – Beng PDF Print E-mail
Tuesday, 21 January 2014 16:15

Even after the September crisis in Zamboanga, the tourism industry here is blooming.

In her first State-of-the-City-Address on January 15, Mayor Maria Beng Climaco-Salazar reported that tourists, including first-time visitors continuously come to the city.

“Even after the siege we are happy to have first time visitors to Zamboanga City. Tourist inflow in 2013 hit over 358,000 with Sta. Cruz Island recording an 87% increase in tourist visits,” Mayor Climaco-Salazar.

Last year, the city government launched its new tourism marketing campaign dubbed “Zoom In: Zamboanga”. Information materials like videos, brochures, and on-line media were widely disseminated.

In addition, several tourism-promoting activities were also conducted last year, such as the ground-breaking of the Zamboanga Cinematheque and the opening of the Parque de Ciencia de Zamboanga in Pasonanca, in addition to the regular festivals and cultural activities in the city.

After the September crisis, the city government and tourism office successfully conducted numerous activities and historical events such as the Fiesta Pilar on October and the Pascua na Zamboanga (Christmas in Zamboanga).

In November, last year, Tourism Regional Director Mary June Bugante said that tourists already returned to the city as soon as they learned that the crisis was over.

Climaco-Salazar said that “the next major tourism activity will be the Birds’ Festival, which will push through under the auspices of the Department of Tourism as part of the Dia de Zamboanga celebration”. — DIS/PIA9-ZBST