CMZ launches BRA PDF Print E-mail
Wednesday, 05 February 2014 12:55

The Ciudad Medical Zamboanga’s Breast Wellness Center yesterday launched the so-called Bra to Raise Awareness (BRA) in time for the World Cancer Day being observed from February 4 to March 20.

In the Phase 1 of BRA, the CMZ conducted a Drop Box Decorating Contest that was participated by the different departments of the hospital starting last January 17 which is within the National Cancer Consciousness Week.

The decorated BRA drop boxes will be placed in strategic places within CMZ and with partner institutions and prepared for the Phase 2.

Phase 2 was the launching of the Bra Collection Contest that was held yesterday in which CMZ started collecting old and used bras, within the institution and also in partnership with the community from February 4 to March 2, 2014.

The collected used brassieres  will prepared for Phase 3 of the BRA project which will be the installation of art for breast cancer awareness to be unveiled on March 20, 2014.

The putting up of BRA collection boxes within Ciudad Medical Zamboanga and in designated areas within Zamboanga City is intended to increase breast cancer awareness in the following ways; looking at the pink-colored BRA boxes will attract the observers to awareness; reading the message of the BRA boxes will create awareness; picking flyers/leaflets from the box will add to their knowledge and awareness; contributing brassieres into the box will further increase involvement; more women submitting for screening; more organizations requesting for lectures on breast cancer awareness and the final phase of installation art will increase breast cancer awareness for the community.

International medical records showed that breast cancer is the most common cancer in the Philippines with reports showing that the country has the highest incidence rate in Asia.

Unfortunately, survival rate in the Philippines is below 40% compared to the survival rates of 80 to 98% in developed countries.

This is attributed to better disease awareness and the practice of regular screening that helps detect the disease at an earlier, thereby, more curable stage.

The management of CMZ urged women and men to be aware of breast cancer. Based on medical records not only women can have breast cancer but also men.

CMZ doctors are calling on the public especially those 20 and above to have breast cancer check-up as this kind of disease can be cured in the early stage.

The launching and press conference was led by Mr. Edwin To –CMZ chairman, Dr. Joven Monsantos – CMZ president, Dr. Filipina Rojo and Dr. Marissa Lim. – Dan Toribio Jr.